BaitBridge connects independent lure makers with bass fishing retailers — a programmatic marketplace for gear that never stops moving.
Makers list inventory, retailers browse and buy, tournament anglers source the best gear — all in one place.
Independent lure makers create a storefront and list their products — soft plastics, hard baits, Alabama rigs, jigs, topwater. No middlemen, no email chains.
Retailers and tournament anglers search by category, style, maker, or price. Place orders directly. Track history. Source harder-to-find gear fast.
Makers get digital distribution without building their own e-commerce. Buyers get access to independent gear without the local-shop radius. The market does the work.
Hand-made gear deserves more than boat shows and Facebook groups. Get digital distribution and let retailers come to you.
Stop chasing inventory by email and phone. Source hard-to-find independent gear in a structured, discoverable marketplace.
Frost Prioleau built Simpli.fi — a $1.5B programmatic ad platform that connected 30,000 advertisers to fragmented local inventory. BaitBridge applies the same core insight to fishing gear: connecting fragmented supply to fragmented demand, at scale.
No more spreadsheet guesswork. Makers update stock in real time; buyers see what's actually available.
Lures aren't just lures. We built a taxonomy that retailers actually use — Alabama rigs, soft plastics, cranks, jigs, topwater, and more.
Each maker has a story. Buyers want to know who's behind the gear. We make that story part of the shopping experience.
Start with maker-retailer B2B. Layer in tournament anglers. The platform grows as both sides grow — programmatic pricing when you're ready.
BaitBridge is where independent makers and serious anglers find each other. No middlemen. No markup. Just the right gear from the people who make it.